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Sky HD Begins Taking Deposits; Going To Charge £10 More For HD Service
Sky's getting closer to actually launching its HD service, because I just received a notice that they're accepting deposits for the service. I've paid, and supposedly that will get me going before things open up to the general public. Here's the rundown on what they've said.
I can't copy and paste the table in here, because Sky seems to love graphics and Flash. Here's a bulletpoint rundown:
Let me break that down a little more, because Sky's trying to disguise the fact they're going to charge you £10 per month more if you want to get HD broadcasts. Consider someone with a Sky+ box. A cheapest, they'd have a package like this:
What's the Sky+ subscription get you? The ability to have your Sky box work to record programs. It's always been annoying that Sky has charged you for this feature. You'd think the regular package money they pull from you each month would be enough. Of course, Sky tries to sweeten the impact by giving you the Sky+ Subscription for free, if you subscribe to one of their premium packs, such as taking movies or sports. Do that, and your bill is like this, at cheapest:
Now let's say you decide to get HD. That costs £10 on top of whatever else you are paying. So our two scenarios above work out like this:
And what's that mean for me? I'm pretty much a Sky power user, other than sports channels. I work out like this:
And with HD, tack on another £10, taking me up to £56 per month. So thanks, Sky, for once again showing me that if you can get £10 out of me someway, you'll do it. I want HD, and I don't really have an alternative, nor is the £10 per month going to break me. But how refreshing it would have been if you hadn't tried the same old trick you did with Sky+. By the way, did you fail to preregister, so didn't get the notice I got? Don't worry. There seems nothing preventing anyone from going here and placing a deposit for advanced purchase. By Danny Sullivan on Mar. 24, 2006 | PermalinkSee related posts in: TV
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