Dunkin Donuts Expanding & Putting Their Locations Into TomTom

Soon I hope to do an update on how well my TomTom 910 GPS performed last month getting me around California. But tangentially, some donut news, one of my favorite subjects. We're getting more Dunkin' Donuts nationwide (the nation of the US, that is). And I'll even make it TomTom related.

See, when I got my new TomTom, I also got into wanting to use it to locate nearby merchants. I especially wanted a list of all the Targets. I went looking for a list to download into it and had no luck. But I did come across this database of nearly 5,000 Dunkin' Donuts locations in the US.

It's neat. Download the POI list to your TomTom, and then you can search for the nearest one. I did, from my location in California, and the closest was in Massachusetts. Sniff.

That wasn't a shock to me. I already written how they'd all seemed to have disappeared from Southern California, where I grew up. But on my next East Coast trip, this is going to be great. I'll be able to locate them -- or even better, have the DD logo showing up on the TomTom screen if I'm getting near one when just driving along.

The whole thing make me think that as a retailer, putting out POI databases of your stores needs to be a new marketing move. Of course, I also discovered that the TomTom already has a really good database in it that lets you find these type of places. It worked wonderfully to get me to the local Target or Toys R Us or whatever. But those places didn't get to have their logos show up to alert me beforehand.

I'll talk more about that in the future. For now, back to the donuts. Big Fight Brews For Average Joe in the Washington Post coves how Washington DC and Baltimore are about to get more stores as part of 10,000 that are to rollout over the next decade. Of course, I'd already posted that Dunking Donuts was going to do an expansion. Now it really looks to be happening.

But come on -- Chicago's getting more? Chicago already seems to have one on every street corner, much to my happiness. Show California some of that old time love we had. Or someone bring in the Tim Hortons. Mmm -- Tim Hortons, yum.

By Danny Sullivan on Sep. 7, 2006 | Permalink
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Comments

Hmmm... Tim Hortons, indeed. One of the trade-offs of living up North is the multitude of Timmy's up here. ;)

Comment by thebassman Author Profile Page | September 7, 2006 9:53 PM

sweet baby jesus! Yay for TomTom, Jane & the DD!!! woohoo - we're gonna have fun now:)

i happened to go to chicago a few weekends back (flew into midway) and was surprised by the relatively few in that area of the city- tomtom would have been super to find more along my way to wisconsin.

oh well, we'll just hit the downtown chicago DD's in Dec!

Comment by Elisabeth Osmeloski Author Profile Page | September 7, 2006 10:48 PM

Amen to Tim's. That week in San Jose was horrible - first thing I did when I got back to Manitoba was stop at a Tim's for my fix!

Echoing thebassman... I think it is one of the great est parts of living in Canada. I was born and raised in the city where Tim Horton was killed (St. Catharines) - at one point it had the most Tim Horton's per capita. Oh, how I miss having a Tim's on every corner!

Comment by lyndseo Author Profile Page | September 8, 2006 3:15 PM

HI, i DOWNLOADED THE zip file but winzip says its not a real zip file, can you help me out, i would really like to have the locations as I am on the raod 5 days a week all over the NE.

Comment by woodchuckgramps | February 28, 2007 8:01 AM

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