Writing Styles: What's Fun & Not

I never planned to be a writer. I wasn't a big writer growing up. I didn't write fiction, never worked for the student newspaper, didn't keep a journal. I sort of stumbled into it by wanting to avoid any more math when I was deciding on my college major. Math wasn't my thing in high school.

I went through the list of majors, saw that English didn't require math courses and then checked out the potential jobs that English offered. Journalism was on the list. Cool, I'll be a journalist!

Pretty scary that I made a major life decision like that flipping through my college catalog. It worked out OK. I make a living writing and have especially enjoyed the past two weeks as I've gotten back into doing original content more for Search Engine Land. But all that writing has also made me reflect on the various types of writing I've done -- what I enjoy the most, don't enjoy and so on.

I get a huge thrill out of deadline writing. It's a rush. In my short newspaper days, I did more of this. I sometimes do with blogging news, as well. I particularly remember writing when the Google IPO documents were filed. I had the filing up on one of my screens, and I just started going at it. What were the big topics? What charts could I make quickly? How fast could I summarize AND through in observations and references.

Deadline newspaper writing, when you're being fed material from various reporters, is even more a rush. I've done that a few times. Many more I'd watch veteran journalists do it from the material I and others were feeding. Things were flowing in from everywhere, and the writer would somehow make sense of it all.

I love and hate the big issue piece. I love talking with a variety of people, gathering up all the opinions and understanding a subject. But I hate sitting down and trying to bring it all together. The talking is much more fun than the work of that writing. But when I finally push through it, I'm happy.

Similarly, I love and hate big feature pieces. When I was in newspapers, I did a number of these -- topics such as the rise of Speed Racer, for example. Again, the talking and research was fun. The crafting of a feature piece, trying to paint a picture in words, was hard. But getting past it to a finished product was wonderful.

I had one glorious summer of feature writing, when I was an intern for the Anaheim Bulletin so many years ago. To that point, all my writing had been for my college newspaper. That also meant all my writing was wedged between coursework (often neglected) and real work (to pay for college). When I did my internship (which paid nothing for three months), I'd saved enough to get through the summer without working another job. That meant I could put my all into my writing. I'd did these loving features about someone who grew a giant tomato (mutant fruit articles are an intern's specialty); on a blood drive; on a church ushers' convention. It was one of the best summers of my life, just writing and not worrying about anything else.

In college, I did some fiction writing classes. I determined that I fairly suck at fiction writing. I'm too logical a writer. I like to explain things. I don't have the mind to craft a story out of mid-air.

I used to think that fiction writing would be easy. With non-fiction writing, there's was always that quote you wished someone had said differently, or that last bit of research you wished you could have found. Fiction would be a piece of cake! Just make up whatever you need. But that blank canvas for me turned out to be so much harder than painting within an outline.

Just some thoughts on writing. Anyone have their own thoughts on writing they want to share?

By Danny Sullivan on Jan. 18, 2007 | Permalink
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Comments

I took a job with an extremely long commute, so I thought that I would write by dictating into a digital recorder. I download the dictation into my PC and use voice recognition software to transcribe it, which has worked out much better than I ever expected.

The problem is the editing of the transcribed text, and I now have tons of material to edit because I have learned that I hate the editing part...

Comment by Brian M Author Profile Page | January 18, 2007 10:51 PM

I just want to say that I have thoroughly enjoyed your new articles on SearchEngineLand these past few weeks. The new site is awesome, your writing style is warm and engaging, and SEL is at the top of my Google Reader folders! Thanks Danny!

Comment by Kristina | January 18, 2007 11:30 PM

How do you do as much writing in a day as you do?


I read SEL and every day, I listen to the Daily SearchCast (Monday to Thursday on WebmasterRadio.com folks!) and then you are organising conferences and being cited for articles and writing in Daggle and going to Centre Parcs and off to Mountain View and promoting Tom Jones songs and IMing your wife "Be there in 5 mins" and all sorts of stuff.

How do you do it? Could you one day post your day and let us know how you fit everything in?

Thanks

Mike

PS. Could you tell us once and for all if you have a great memory for SE news or do you have a good filing system?

Comment by Mike Empuria Author Profile Page | January 19, 2007 12:16 AM

I don't know how I fit it all in. Actually, I feel like I'm not getting to nearly as much as I want!

I have both a good memory and a good filing system :)

Comment by Danny Sullivan Author Profile Page | January 19, 2007 1:04 AM

This isn't writing-style specific, but you should make a favicon for Daggle. :) I like your compass-point one for SEL, but it doesn't look like Daggle has one. That would make it easier to identify your site when one's Firefox has, say, 50 tabs open because you're catching up from a vacation. :)

Comment by Matt Cutts Author Profile Page | January 20, 2007 8:38 PM

Anybody who knew me growing up especially my parents are shocked to know I do a lot of writing. People tell me that my writing style is different. I'm not sure if that is good or bad. I just write how I think. I'm a pretty blunt person and it shows in my writing. I try to stay away from the news stuff like on search engine land. I figure you and all the zillions of other people that do that are covering it just fine. I did not want to have a blog post that pretty much matched everybody else’s that day. I used to teach blind people how to use computers and I also used to teach TCP/IP at a local trade school so a lot of my stuff turns out to be tutorials. I also like to give my opinion on things and I do sometimes cover big industry news if I think I have a unique opinion of it.

Comment by ogletree Author Profile Page | January 24, 2007 9:30 PM

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