BA dont get any better do they though maybe they have decided to have the annual Industrial Relations Fiasco early this year.

OUCH! – The PR department over there must love you.
This is what I tell all my friends to do… Purchase the airline logo luggage straps, name tags, baseball caps, t-shirts and other logo merchandise, etc…
The ticket agents and other employees will assume you’re a fellow employee or at least someone who knows who to call at the office. The baggage handlers might see the BA logo luggage strap and think twice about tossing your bag into the grease puddle.
How can a ticket agent deny boarding to the one guy wearing the “I Love BA” baseball cap & T-Shirt?
The only downside is that lost people at the airport will ask you for directions. On the plus side… If you’re rude to them, they’ll just blame the airline.