Best Buy Makes Me Reward Zone Premier Black — Then Takes It Away

by Danny Sullivan on September 4, 2008

in Gadgets

Returning to the US, I had to buy a lot of new household electronics. No, that UK TV won’t work over here. Or the DVD. Or the Xbox. Or the telephones. Or the … you get the point. Best Buy turned out to be my port of call for most of this stuff, to the point that if I never have to go back there, my life might be joyous and complete. But a bright spot — thanks to my purchases, my “Reward Zone” membership was upgraded to Premier Black yesterday. And today, Best Buy took that away before I even figured out what Reward Zone Premier Black was.

Let’s do the happy email I got yesterday:

We’d like to welcome you to the Best Buy® Reward Zone® program at our most elite membership level – Premier Black.

Premier Black is a pilot in select areas that rewards our best customers for shopping at Best Buy stores.

Hurray! Vindication of a life well spent. I mean money well spent. I mean, money spent. I am in the elite at last! What do I get?

  • FASTER REWARDS WITH YOUR PREMIER BLACK POINT BONUS
  • EXCLUSIVE SHOPPING SERVICES
  • PERSONAL ATTENTION FROM YOUR REWARD ZONE® PROGRAM PREMIER BLACK CONCIERGE

Plus, you get to enjoy the benefits of Premier Silver:

  • Free shipping at BestBuy.com®
  • 45-day extended return policy
  • Point banking and our Premier-only Awards Catalog
  • Special services from Geek Squad®

Your Premier Black Concierge can make your shopping experience even better by finding answers to your product questions, locating out-of-stock products, giving you special access to the store and more

Exciting! But then today, after I’ve barely had time to digest all these new services I was expecting to regularly use, I got a new email:

The Best Buy® Reward Zone® program is always looking at ways to make our program even better for our members. Today, you may have inadvertently and inaccurately received the below message during an initial email testing process. We sincerely apologize for any inconvenience or confusion. You continue to maintain your current membership status. If you are eligible for the Reward Zone program Premier Black test that will run in a limited number of select markets, we will notify you by a separate email. If you have any questions about this or the Reward Zone program, please visit www.MyRewardZone.com or contact our Customer Service Center at 1-888-237-8289. Thank you.

Well shucks. And what’s worse, the emails prompted me to actually go online just now to see what status I have. I don’t even seem to have been upgraded to Premier Silver. I’m sure that will come as my account status catches up with my purchases. And maybe someday, I’ll be in the elite again.

Curious, I just checked to see if there was any news on all this. CrunchGear covers being accepted and rejected, as does News.com.

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{ 1 comment }

1 Simon Heseltine September 5, 2008 at 1:48 pm

Ah, that explains it. I got the Premier Black email yesterday, went over to the site and only saw silver on my account, with no mention of how to upgrade to black. So far I haven’t received the ‘whoops’ email…

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