Sorry to hear about Arthur Schiff, but then again, I’d never known his name until now. But I will never forget my favorite line from the Ginsu commercials of my youth: How’s that for a clever cleaver? (referring to the meat cleaver with a meat tenderizer on the back).
In terms of advertising, Schiff was clearly an innovator. And, much more entertaining than “HeadOn – Apply Directly to Your Forehead”.