From the category archives:

PR

In hopes of improving the often sad state of PR pitches, I’m beginning a series dissecting the bad one I get. I’ll start with the “conversation” pitch. This one almost always goes in the trash. “Would you be open to a conversation with….” “I’d be happy to coordinate a conversation….” “Would you’d be interested in a conversation with….” No, [...]

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I get a lot of PR pitches. Lately, they’re getting even worse than ever. Here’s the thing, PR people. Most of you who contact me are crap. A few of you do it right, and you’re golden. For the crap folks who care, I’m going to start dissecting your pitches. Learn and improve. Or don’t. [...]

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