How Not To Do Cyber Monday: The TomTom & 24 Hour Fitness Failures

I’m drowning in Cyber Monday emails — mostly from merchants I’ve already done business with and so far, simply suggesting that my previous business with them isn’t that worthwhile. I’ll pick on TomTom and 24 Hour Fitness, in this post.

TomTom emailed me this:

Hmm. That Go Live Top Gear edition? Yeah, I just bought that at the beginning of the month for the full $270 price. Now they’ve dropped the price $70. I’m supposed to appreciate that?

No, what I’d have appreciated was if I’d been given the credit, instead. I sure would have appreciated when I called to ask about getting some credit, if the TomTom rep hadn’t made me think I was insane to find this strange.

Meanwhile, 24 Hour Fitness emailed “Cyber Monday Specials” to me today. I thought — good timing. My existing membership is about to expire, and this promised some pretty good savings. I headed over to the site, and here’s what I got:

Click on that Join Online Today button, and you have to enter your ZIP code to find clubs near you. Then after you pick a club, you land on the club page, which pitches the Thanksgiving Holiday Specials page, which sends you on a circular loop:

Instead, you have to ignore the most prominent pitch and instead select the “See Prices/Join” option off to the right. Do that, and you can get the offer as shown — but only if you selected a “Sport” level club or lower.

I actually want this membership because it promises access to the higher level “Super Sport” gyms. My existing 24 Hour Fitness gym is a cesspool. And now it’s finally being renovated, which means closure for a month next month.

Directly across the street is a new Super Sport gym that the Sport members aren’t allowed to use, during the renovation. Thanks, 24 Hour Fitness, classy move. But if I can upgrade my membership to use the new, nice gym for the same price I pay now or less, that’s a bargain! Sign me up!

Unfortunately, if you select a Super Sport gym, this offer isn’t available for purchase. That’s odd, because Super Sport gyms aren’t excluded, only the Ultra Sports are:

“Excludes Ultra-Sport level clubs,” you can see — no mention of Super Sport being excluded.

Now, if you click on the “Click for details” link shown, it simply takes you over main “How To Join” page that offers no further specifics. Are Super Sport gyms included or not. I had to call to find out. The phone reps said no (naturally) even though the ad didn’t make this clear.

I could do without the specials, thanks. They aren’t making me feel very special.