Soon I hope to do an update on how well my
TomTom 910 GPS performed last
month getting me around California. But tangentially, some donut news, one of my
favorite subjects. We’re getting more
Dunkin’ Donuts nationwide (the
nation of the US, that is). And I’ll even make it TomTom related.
See, when I got my new TomTom, I also got into wanting to use it to locate
nearby merchants. I especially wanted a list of all the Targets. I went looking
for a list to download into it and had no luck. But I did come across
of nearly 5,000 Dunkin’ Donuts locations in the US.
It’s neat. Download the POI list to your TomTom, and then you can search for
the nearest one. I did, from my location in California, and the closest was in
That wasn’t a shock to me. I
already written how they’d all seemed to have disappeared from Southern
California, where I grew up. But on my next East Coast trip, this is going to be
great. I’ll be able to locate them — or even better, have the DD logo showing
up on the TomTom screen if I’m getting near one when just driving along.
The whole thing make me think that as a retailer, putting out POI databases
of your stores needs to be a new marketing move. Of course, I also discovered
that the TomTom already has a really good database in it that lets you find
these type of places. It worked wonderfully to get me to the local Target or
Toys R Us or whatever. But those places didn’t get to have their logos show up
to alert me beforehand.
I’ll talk more about that in the future. For now, back to the donuts.
Big Fight Brews For Average Joe in the Washington Post coves how Washington
DC and Baltimore are about to get more stores as part of 10,000 that are to
rollout over the next decade. Of course, I’d already posted that Dunking Donuts
was going to do an expansion. Now it really looks to be happening.
But come on — Chicago’s getting more? Chicago already seems to have one on
every street corner, much to my happiness. Show California some of that old time
love we had. Or someone bring in the Tim Hortons. Mmm –
Tim Hortons, yum.