Real-Time Traffic Via My MSN Direct Spot Watch

by Danny Sullivan on July 25, 2006

in Gadgets, Spot Watch

I’ve long promised to do a big write-up about my Microsoft MSN Direct SPOT
watch, and I promise, it’s coming soon. I have a long plane ride coming up next
week where I plan to get it done. But given the news of Google now giving mobile
traffic information, I wanted to do a quick thing about how I get awesome real
time traffic via my watch.

The Spot Watch gets information via FM radio in the US and Canada that
Microsoft broadcasts. Each watch has its own identity code. After you buy one,
you go to MSN Direct, register your watch,
pick the information you want to receive, and it all starts flowing your way.
Usually. My longer post will explain the many oddities. But let’s talk traffic,
for now.

There’s a traffic channel described more
here. For many
metropolitan areas, you can have traffic incidents sent to your watch — accidents, road
closures, etc. Here’s an image from the Microsoft site showing how this looks:

And here’s the fuzzy real life example from my own watch example a few weeks ago:


IMAGE_00098

Incidents are fine, but what rocks are route alerts. You can create up to six
routes that you want to monitor, for areas where route maps are supported. You
pick a starting and ending location, then you are shown a map with various
traffic monitoring points on it. Each route can have up to five monitoring
points.

Here’s a nice, clean image from Microsoft showing what you get in response (this
one for the Seattle area):

Each point you pick is shown on the watch face, with the current traffic
speed underneath. The darker the dot, the slower the speed. Trend arrows also
show if things are improving or not.

I’m often driving from San Francisco Airport to Google along the 101, so I
whipped up quick route to give me the southbound traffic, picking five points
along the way. My real-life example:


IMAGE_00095

I was a bit dubious about how useful this would be. After all, who wants to
mess with their watch while driving. But I was really surprised. Set the watch
face to show traffic, and it’s very easy to glance at it as part of your regular
scan of mirrors, windows, instruments, etc. For example (and pardon my hairy
wrist):


IMAGE_00026

That’s a real life view of what you’d see driving along. Don’t worry. I was
stuck in traffic stopped at the time — and the watch was accurate in telling me
the rough speed for where I was.

There are better ways to get traffic on the move, I’m sure. But the watch was
handier than I expected — and when I was leaving Google on that day, a quick
push of the button told me what the northbound traffic was going to be like.
Sure, I could do it via my phone, by going to a computer, etc — but in only a
few seconds, my wristwatch gave me a fast update.

  • Share/Save/Bookmark

Leave a Comment

You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Previous post: SES Speaking Tips Already Make An Attendee A Winner

Next post: My Google Account Dream