I Work For Search Engine Land, Not Search Engine Watch

One of the disadvantages of having built up someone else’s brand over a decade is that it can be very hard to be disassociated with it. Case in point: three years after having left Search Engine Watch to start Search Engine Land, I still get people who think I work at the old place.

In the past week, I’ve had it happen to me three times now. Once during an media interview, another during a press briefing and once just talking with someone in general.

I understand. It took ages for me to stop saying “GoTo” instead of “Overture” or to adjust to other branding changes I’ve personally encountered. But, I figured a reminder was in order on my personal blog.

These days, I write at Search Engine Land. It’s a site I started back in December 2006, so if you haven’t been by, visit! And if you’re not linking over yet or having updated your set of links for some time, please consider it!

On the conference side, I left Search Engine Strategies some time ago and instead run my own Search Marketing Expo conference series these days.


  1. says

    The concept is so difficult because to most people, myself included, you WERE Search Engine Watch. It isn’t that you helped them build their brand – it is that you WERE the brand. Look at it another way – Osama Bin Laden might leave the Taliban someday to go work for the terrorist group Towelibon – making sugary cinnamon buns in a shopping mall – but he and his name will probably remain synonamous with Taliban. If the Taliban uses his name in dastardly fund-raisers after he leaves, it is more a compliment of the value of his name than a statement on his shopping mall strengths. :-)

  2. says

    Being involved in something like Search Engine Land seems like it’d be a great opportunity for an SEO. How would an SEO like myself get involved in a site like yours, both to continue learning the trade, and to help folks out by spreading information and helping others like myself.

  3. says

    Matthew, you can comment on any story at Search Engine Land, which is one way to get involved. We also take contributed pieces. Contact Chris Sherman using the contact form over there about that that.

  4. says

    Having the names be so similar contributes to the confusion. Personally, I thought you had simply renamed Search Engine Watch to Search Engine Land, and didn’t realize that Watch existed anymore.